Blog post for July:
You have your site all set up. You have wonderful pictures featuring your products and services. You have worked on your SEO and are ready for business. Now, if only your email marketing campaigns were more effective. If only your email open rates were higher and you were receiving more visitors. Well, this doesn’t have to be an unobtainable goal. If your open rates are lower than you would like, here are 6 ways to keep your customers clicking.
1. Keep your list fresh
It’s important to email your subscribers on a regular basis or your list may grow stale. This is not to say that you should not try to re-engage inactive subscribers - you should. But you should always try to work from a fresh list of potential customers.
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